Sunday, October 28, 2007

Spins on Healthcare adverts


With the Estee Lauder skin care product, you will have a perfect life.


The toothpaste gives you an instant zest for life.


Our skin isn't really that amazing unless we use Vaseline


Cute kids eat spinach and carrots.


Exercise is the only and best way to keep healthy.

Monday, October 22, 2007

Newspaper spins (hahah sounds funny)

First thing I realise from all ads is that they commonly use attractive words such as "free" or "*insert percentage* discount sale" to gain the attention of viewers. I consider this a spin as, sometimes we get tricked by these offers and the whole attractiveness about the products, that we buy them even though we don't really need them. Plus, sometimes if you don't read the fine print below the advert, you won't know the terms and conditions to be able to fully obtain the products.

I see a variety of slimming centre ads, where they usually get a famous actress to model for them, and then print on and on about the different machines they have and how effective theirs is. Also, saying things such as, when you're slimmer it "gives you a sense of well-being and confidence that radiates from within". Honestly I think, you can feel confident whether you're slim or not. Even if you're overweight, it might mean you are unhealthier, but it doesn't mean that you ought to feel unconfident about yourself.

There are also many ads from different supermarkets, claiming their foods are the freshest around. How can all supermarkets have the freshest foods?

Comparing the weekday and weekend papers, the weekday papers had more ads on learning instituitions, events. Whilst the weekend papers had more ads on automobiles, furniture, mobile phones. Sundays have lesser advertisements, but their advertisements are generally more attractive because they have colour (obviously, haha).

Monday, October 15, 2007




The ad is trying to say that the car they're advertising for is beautiful.



This car commercial gives the overall impression that the car is flawless, that it works very well.



The car is irresistable



The ad brands the car as really fashionable and stylish looking.



The car gives your ego a boost, that it makes you feel more attractive.

Personally, I feel that these commercials have actually worked. Consumers want to feel good when they're driving, they want to look impressionable and impressive. Therefore by watching these adverts, most people would mostly likely buy a car that is more good-looking and expensive than one which is equally just as good in mileage etc but doesn't look as good. For most people, the look and feel is more important than what it can do.