The ad is trying to say that the car they're advertising for is beautiful.



This car commercial gives the overall impression that the car is flawless, that it works very well.



The car is irresistable



The ad brands the car as really fashionable and stylish looking.



The car gives your ego a boost, that it makes you feel more attractive.

Personally, I feel that these commercials have actually worked. Consumers want to feel good when they're driving, they want to look impressionable and impressive. Therefore by watching these adverts, most people would mostly likely buy a car that is more good-looking and expensive than one which is equally just as good in mileage etc but doesn't look as good. For most people, the look and feel is more important than what it can do.