First thing I realise from all ads is that they commonly use attractive words such as "free" or "*insert percentage* discount sale" to gain the attention of viewers. I consider this a spin as, sometimes we get tricked by these offers and the whole attractiveness about the products, that we buy them even though we don't really need them. Plus, sometimes if you don't read the fine print below the advert, you won't know the terms and conditions to be able to fully obtain the products.
I see a variety of slimming centre ads, where they usually get a famous actress to model for them, and then print on and on about the different machines they have and how effective theirs is. Also, saying things such as, when you're slimmer it "gives you a sense of well-being and confidence that radiates from within". Honestly I think, you can feel confident whether you're slim or not. Even if you're overweight, it might mean you are unhealthier, but it doesn't mean that you ought to feel unconfident about yourself.
There are also many ads from different supermarkets, claiming their foods are the freshest around. How can all supermarkets have the freshest foods?
Comparing the weekday and weekend papers, the weekday papers had more ads on learning instituitions, events. Whilst the weekend papers had more ads on automobiles, furniture, mobile phones. Sundays have lesser advertisements, but their advertisements are generally more attractive because they have colour (obviously, haha).
Monday, October 22, 2007
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